"Packaging design" is too broad a term. A bottle label, a die-cut box, a doypack for snacks and a paper bag for a shop are different tasks with different technique and different prices. Here is a breakdown by format so you know in advance what you are ordering and what you pay for.
Prices by format
| Format | Specifics | Timeline | Price per SKU |
|---|---|---|---|
| Label for bottle, jar or tube | Flat dieline, readability on a curve matters | 3–4 weeks | from 480,000 ₸ |
| Cardboard box | Structure, die-cut, 5–6 panels, foil/varnish | 4–5 weeks | from 550,000 ₸ |
| Doypack, flow pack, sachet | Flexible packaging, film printing, window area | 3–4 weeks | from 480,000 ₸ |
| Paper / branded bag | Identity carrier, 1–2 print colours | 1–2 weeks | from 180,000 ₸ |
| Shipping / multipack | Carton, show box, shelf display | 2–3 weeks | from 250,000 ₸ |
| Range of 3–5 SKUs in any format | One system + flavour differences | 5–8 weeks | from 900,000 ₸ |
The price includes shelf analysis, 3 concepts, adaptation to the shape and material, print-ready files and author supervision on the first print run. Printing and structural engineering at the print house are separate. A full breakdown of what makes up the cost is in the article how much packaging design costs.
Bottle and jar labels
The most common format for drinks, oil, sauces and cosmetics. The main trap is a layout that looks great flat and breaks on a cylinder: the name slides onto the curve, the barcode will not scan. That is why we show concepts straight away on a 3D mock-up of the client's bottle or jar, and check the final on a proof print stuck onto the real container. Example — Sartay mineral water: a transparent bottle where the label has to work with the water, not against it.
Cardboard box
A box costs more than a label not because of the area but because of the structure. Die-cut, flaps, window, opening method — all of this is agreed with the print house before design, otherwise the layout will have to be redone. A box has six panels and the shopper sees three: the front sells, the side explains, the back convinces with the ingredients. Foil stamping and spot varnish add to the print cost, but on a premium shelf a box without them looks cheaper than its neighbours.
Doypack, flow pack, sachet
Flexible packaging for snacks, grains, nuts, pet food, household chemicals. Specifics: film printing renders colour differently from board, the seam and zip area "eats" the top of the layout, and a transparent window has to be planned as part of the composition. A doypack stands on the shelf, so the front must read from two metres — the same principle as a box.
Paper bag
A paper or kraft bag is not a product but a brand carrier: it is seen on the street and in stories. That is why we usually design bags as part of the corporate identity: logo, pattern, slogan, 1–2 print colours. Separately — from 180,000 ₸, when the identity already exists and only needs adapting to sizes and print technology.
What raises the price of any format
- No logo yet — logo development is added, see logo prices.
- Many SKUs with different geometry: a 0.5 l and a 1.5 l bottle are two dielines, not one.
- Export: labelling for another market, two or three languages in the same area.
- Product photography for the pack — a separate estimate if stock images do not fit.
How to order bottle or box design
- Send a photo of the shelf where the product will stand and a photo of the current packaging, if any.
- Name the format and the print house, if chosen: we will request its technical requirements before the start.
- Get an estimate within a day and 3 concepts two weeks after the brief.
