Logo design in Almaty costs from 30,000 ₸ with a freelancer to 500,000 ₸ and up at a branding agency. The timeline is 2–3 weeks. The price gap is not about how "pretty" the mark is but about what stands behind it: competitor analysis, the number of concepts, a similarity check and a file set you can take to a print shop and to Kazpatent. Below are the prices, the scope of work and a checklist for accepting a logo.
How much logo design costs in Almaty
| Who does it | Logo price | Timeline | What you get |
|---|---|---|---|
| Freelancer / marketplace | 30,000 – 150,000 ₸ | 3–7 days | 1–2 options, usually without market analysis or a guide. Fine for testing an idea. |
| Small studio | 200,000 – 500,000 ₸ | 1–2 weeks | 2–3 concepts, a basic file set. Research is rare. |
| Branding agency | from 500,000 ₸ | 2–3 weeks | Competitor analysis, 3 reasoned concepts, refinement, logo versions, a usage guide, transfer of rights. |
At BrainTeam a logo with a basic guide (a 10–15 page logo book) starts at 500,000 ₸. A logo together with visual identity and a brand book is 780,000 to 3,000,000 ₸, with the average project at about 1.9 million ₸. A detailed breakdown of branding prices is in the article how much branding costs in Almaty.
What logo design includes
- Brief and competitor analysis. We look at how your market neighbours present themselves so the mark stands apart instead of repeating the category cliché.
- 3 concepts. Each comes with an idea and reasoning, shown on real carriers: a sign, packaging, a social media avatar.
- Refinement. The chosen concept is polished in 2–3 iterations.
- Logo versions. Primary, horizontal, compact (for avatar and favicon), monochrome and inverted.
- Basic guide. Colours, fonts, clear space, minimum size, don'ts.
- Transfer of rights. Exclusive rights to the logo pass to you under the contract.
Stages and timeline
- Brief and research — 3–4 days. Owner interview, competitors, audience.
- Concepts — 5–7 days. Three directions, a presentation.
- Refinement — 3–5 days. Revisions to the chosen option.
- Files and guide — 2–3 days.
That adds up to 2–3 weeks. It only goes faster when the first stage is skipped — and that stage is what separates a logo made for your business from a logo made for anyone.
Which files you should receive
- Vector: AI or EPS, SVG, PDF — for print, signage and any size.
- Raster: PNG with a transparent background in several sizes — for the website and social media.
- Colours in CMYK, RGB, HEX and Pantone.
- Font names and licence details.
- All versions of the mark: colour, black, white.
Trademark check and registration
Before approving a logo, check it for similarity in the Kazpatent trademark database — in your Nice class and against close spellings. Confusing similarity is grounds for refusal even if the marks differ in detail. Trademark registration is a separate procedure that takes several months, so it is best to file right after approval. How to check a name is covered in the article on naming and checks in Kazakhstan.
Five mistakes when ordering a logo
- Choosing by "I like it". A logo must set you apart from competitors and read well on carriers — personal taste comes after that.
- Not looking at it small. A mark that shines in a presentation can turn into a blob on a 40×40 pixel avatar.
- Skipping the similarity check. Rebranding after a rights holder's claim costs more than any check.
- Not securing the rights. Without a contract that transfers exclusive rights, the author formally remains the owner.
- Saving on the guide. Without rules every contractor draws the mark their own way, and a year later the brand has five different logos.
Just a logo or a brand book right away
A logo alone is enough at the start: to test the niche, set up social media and a sign. Once packaging, a second location, a franchise or several contractors appear, you need a visual identity and a brand book. The brand book can be ordered later without redoing the logo. How the three differ is explained in the article logo, visual identity and brand book: what a business needs.
Examples
Savanna — a logo and brand book for pet products. Geosleep — a mark built on the idea of "found comfort" for a sleep products brand. Zau Zau — a playful confectionery logo that works on a box and on social media alike. More work is in the branding portfolio.
How to order
Tell us about the business and where the logo will be used — we will prepare an estimate within a day and show similar projects. Logo and brand book development.
