"Turnkey franchise packaging price" is one of the most common questions we get. The short answer: a full package in Kazakhstan costs 2.5–5M ₸; at BrainTeam it starts from 2,800,000 ₸. The long answer is below: what exactly is in that amount, what each block costs separately and what you must never cut.
What makes up the price
Franchise packaging is four different kinds of work that one team rarely masters at once: consulting, finance, legal and marketing. The turnkey price is the sum of these blocks plus project management.
| Block | What is inside | Timeline | Price separately |
|---|---|---|---|
| Audit and franchise book | Process descriptions, standards, checklists, 60–120 pages | 3–5 weeks | from 1,200,000 ₸ |
| Financial model | Investment, break-even point, payback in 3 scenarios | 1–2 weeks | from 400,000 ₸ |
| Legal pack | Concession / licence agreement, regulations, trademark registration support | 2–3 weeks | from 500,000 ₸ |
| Marketing package | Presentation, landing page, partner brand book, sales materials | 3–4 weeks | from 900,000 ₸ |
| Turnkey | All of the above + project management and sales launch | 2–3 months | from 2,800,000 ₸ |
The blocks bought separately add up to about 3M ₸; the package is cheaper because one team does not redo someone else's work or spend time handing over context.
What drives the price
- Business complexity. A coffee shop with 12 processes and a licensed clinic need very different franchise books. The price difference is up to 40%.
- Document readiness. If regulations, scripts and accounting already exist, the audit is shorter and cheaper. If "everything is in the owner's head", it is longer and costs more.
- Trademark. Registration with Kazpatent is required by law to sell a franchise. Without it, add 4–8 months of waiting and fees.
- Sales format. A presentation for "warm" acquaintances is the minimum. A landing page, ads and a funnel for cold franchisees are a separate budget.
- Regions. Entering Uzbekistan or Russia requires adapting the legal pack and financial model to a different tax system.
Where you can save
- Collect the raw material yourself. Describe the processes in free form, export 12 months of figures. This removes 20–30% of the audit.
- Partner brand book — if the corporate identity is already documented, this block is almost free.
- A landing page on a builder instead of custom development: enough for the first 5–10 sales.
Where you must not save
What "cheap" packaging costs
Offers at 500–900K ₸ exist. Usually that is an adapted franchise book template and a presentation. Such a package is fine for selling one or two franchises to friends. For selling to strangers it fails the first question a smart buyer asks: "show me the financial model with the real figures from your own locations".
When packaging pays off
The initial fee for a small business in Kazakhstan is 1.5–8M ₸. With a 3M fee, a 2.8M package pays off with the first sale, and royalties work from then on. A realistic plan for a niche business is 3–6 sales in the first year if there is a promotion budget.
How to order
Describe the business in two paragraphs: how many locations, what revenue and profit, whether there is a trademark. We will answer honestly whether it is ready for franchising and send a scope and estimate for your case. The process step by step is in the article packaging a business into a franchise step by step. Leave a request.
