Searches for "SMM promotion Almaty" and "social media management agency" usually mean one question: how much does it cost per month and what do I get for the money. Here are the numbers: three formats, what each includes, what is billed separately and how to tell which one you actually need.
Social media management rates in 2026
| Package | What is included | Who it suits | Price per month |
|---|---|---|---|
| Basic management | Content plan, 12–16 posts and stories, design, copy, publishing, comment replies, report | Local business that needs a live, tidy account | from 550,000 ₸ |
| Management + production | All of the above + shooting and editing 8–12 Reels, product photography | Food, beauty, goods — anything sold by "showing" | from 800,000 ₸ |
| Full cycle | All of the above + strategy, targeted ads, TikTok and Threads, lead analytics | Business where social media is the main sales channel | from 1,100,000 ₸ |
The ad budget is paid separately — usually from 200,000 ₸ per month at the start. One-off tasks are priced separately: profile design from 150,000 ₸, ad setup from 200,000 ₸, a content shooting day from 250,000 ₸.
Why the range is so wide
The difference between 550,000 and 1,100,000 ₸ is not "more for the same thing" but the number of people on the team. Basic management is an SMM manager and a designer. Production adds a videographer and an editor. Full cycle adds a strategist and a media buyer. If an agency offers full cycle for 400,000 ₸, one person is doing all of it, and the quality of every link is lower.
What must be in the contract
- Number of content units — not "management" but 12 posts, 20 stories, 8 Reels.
- KPIs — reach, engagement, DM and WhatsApp clicks, cost per lead. Followers are not a KPI.
- Content rights — source files and finished materials belong to you, not the agency.
- Access — the account and ad account are on your legal entity; the agency works as an administrator.
- Term and exit — minimum contract 3 months (results are not visible sooner), termination with one month's notice.
How to choose an agency: 6 questions
- Show me three accounts you run now and their numbers for the last month.
- Who exactly will work on my project and how many projects does that person run in parallel?
- What will you do in the first two weeks?
- What does your report look like? Show a real one.
- What happens if there are no leads after three months?
- Do you shoot content yourselves or ask the client for it?
When you do not need SMM
B2B with a long sales cycle and a dozen clients a year — Telegram and the founder's personal LinkedIn will deliver more than Instagram for 800,000 ₸. A business without a sales team — nobody handles the DMs, and the budget is wasted. First lead handling, then lead generation.
What works in Kazakhstan right now
Short video with the face of the brand, UGC and reviews, direct calls to WhatsApp, retargeting warm audiences. A detailed platform-by-platform breakdown is in the article SMM for business in Kazakhstan: what works in 2026. An example of systematic work is the Uniwork case: a unified style of stories and posts recognisable without a logo.
How to start
Send a link to the account — we will tell you for free what stops it from selling, suggest a package and send an estimate within a day. Request SMM promotion.
