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Altezza
Branding for a telecommunications holding
Uniting worlds through the power of connection.
The task: a restrained, high-status identity for Altezza, a telecommunications holding. The brand had to speak the language of corporate clients and investors without losing its technological edge.
We studied the visual language of the telecom and IT industry, differentiated the brand from competitors and built a laconic system: a mark based on the idea of connection and signal transmission, strict typography and a palette of deep tones.
The scope included the logo, corporate identity, business documentation and brand guidelines — a foundation that scales to presentations, the website and all holding communications.
