GET IN TOUCH
Kinetik
Rebranding for a physical therapy clinic in Astana
Rebranding for the Kinetik rehabilitation clinic in Astana.
The task: to refresh the clinic image. The brand had to convey the professionalism of the doctors while staying warm and human — people come to rehabilitation when they need support.
We rethought the positioning, developed a new logo with a mark of movement and recovery, and built the palette, typography and a system of carriers: in-clinic navigation, documentation, social media.
The clinic received a modern, coherent image that patients trust.
