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OMG Energy
USA energy packaging design
An American energy drink with a metallic design and a unique identity.
The task: can design for OMG Energy for the US market. The category is overheated — the can must catch the eye in a store fridge within a fraction of a second.
We bet on metallic textures and bold graphics: a contrasting logo, vivid flavor accents, a unified line system where each flavor is recognizable while the brand stays coherent.
The line looks bold and loud the American way — exactly as an energy drink should.
