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Uniwork - SMM
Development of a bright SMM strategy for agency
We created a bright cartoon concept of social media management for an overseas employment agency.
The task: to make Uniwork stand out in a niche where everyone speaks equally seriously. The social media had to explain complex things about working abroad in a simple and friendly way.
We developed a visual concept with brand characters, a content rubric system and publication style: feed design, stories, templates for vacancies and testimonials. Cartoon graphics lower the barrier and make the brand memorable.
The agency profile started speaking the language of its audience — easy, clear and recognizable.
