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Zhake & Sake
Logo and packaging design for a traditional Kazakh fermented milk product — kurt.
A logo and packaging for kurt — a traditional Kazakh fermented milk product.
The task: to package the national product Zhake & Sake in a modern way — preserving the tradition while taking a place on the supermarket shelf next to snacks.
We developed a distinctive logo and packaging design: ethnic motifs in modern graphics, a warm palette, clear shelf hierarchy. We worked out packaging formats for the product line.
The traditional product received a modern face — recognizable and its own.
