Development of a logo and packaging for the sunflower oil brand “Желтая поляна”
The visual solution for the "Желтая поляна" brand is based on the idea of natural simplicity, tranquility and respect for nature. In the developed logo, we combined the symbol of the morning sun and the horizon line - a metaphor for an endless field and vital energy. Smooth, steady lines of the graphics create a feeling of comfort and trust, reflecting the eco-philosophy of natural production without haste. The created logo and packaging concept emphasizes the company’s status as one of the market leaders
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